- Role
- Content strategist, editor
- Type
- Film marketing
A spoiler-safe, nine-post social launch built from the film, its logline, BTS, and set stills.
What they sent me: a social media plan of attack, the logline, iPhone BTS, set photographer stills, and a link to the film.
The plan
Watch the film. Pull the story. Find the core theme. Find the key quotes. Build an introduction that works for audiences anywhere.
The results
- Defined the emotional core: the feeling that something was wrong, and no one helped. The truth comes out too late to matter.
- Repositioned the messaging: away from vague “indie mystery,” toward grounded family tension, silence, and complicity.
- Set the tone: minimal, restrained, tension first. Built on implication, not explanation.
- Pulled the key lines: “You just gotta push through this.” “He walked in… and didn’t say anything.” “Why didn’t you ever ask me about it?”
- Protected the reveal: a spoiler-controlled strategy that builds intrigue without overexposing the story.
- Built a 9-post launch system: Reels, carousels, and statics balancing character, tension, and atmosphere into one cinematic grid.
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